Our vision is to be the world's leading financial services company. We want HSBC to be the first choice for our customers and for our employees – the best place to bank, and the best place to work. We also believe that we can play a role in helping to address the formidable challenges facing society today and by helping to make the world a better place to live, we will also make our own business more sustainable.
At HSBC, our response is inevitably shaped by the views of our shareholders, our customers, our colleagues and the wider community; and sustainability is clearly a theme of growing importance to all of these constituencies. If our owners, customers and staff consider these issues to be important, this clearly means that our social responsibilities and sustainability must be at the very core of our business; not just an add–on to it. This is why, our primary objective in our strategic plan states that we aspire to be one of the world’s leading brands for customer experience and corporate responsibility.
We believe a company that behaves ethically, responsibly and believes in sustainability will ultimately be more successful than its competitors because it addresses issues on which its long–term success depends, and thereby gains the confidence of investors, customers and employees. The companies that will be our sector's leaders in five, 10 and 50 years time already know that a commitment to environmental and social sustainability is not a secondary issue; it is a defining strategy that will help build financially successful global companies of the future.
Our goal is not, and never has been, profit at any cost because we know that tomorrow's success depends on the trust we build today.
- We look to address the expectations of our customers, shareholders, employees and other stakeholders. Our frequently asked question cover a range of issues including the size of HSBC’s profits, customer indebtedness and executive pay.
- Being one of the world’s biggest banks means the decisions we make can have a big impact. We aim to lend and invest responsibly, avoiding projects where the potential for social and environmental damage outweighs the economic benefits.
- Companies like ours must share responsibility for the environment with governments and citizens for minimising the damaging effects of human activity – pollution of land, water and air and the depletion of resources.
- The world is a rich and diverse place. The better our people reflect this diversity, the better we can anticipate and meet our customers’ needs.
- Involving our employees in the community brings many benefits. Our employees gain understanding, confidence and self–esteem. Being recognised in the community also helps HSBC to attract great people.
- Education is crucial to the development and prosperity of every country. By investing in education, we seek to build the confidence and abilities of young people on whom, as customers or employees, our business and future success will depend
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