Need-based sales approach with innovation

Our team works to suggest financial solutions based on your risk appetite, profile and needs. Using customer insight, we have developed a financial planning tool. It analyses and generates a comprehensive financial plan based on your existing financial position, expected future cash flows, inflation and identified financial objectives. Our Relationship Managers extensively use this tool to do financial planning for you taking into account your long-term objectives and / or medium to short term requirements.

For consistent and uniform delivery of financial planning as per the defined customer need centric process, there is a dedicated, independent Sales Quality team to conduct regular quality checks close to the point-of-sale.

White-listed funds

The concept of white listed funds lies in the bank's open architecture model, which lays emphasis on meritocracy. We carefully look at various products available in the market and after thorough due diligence select product providers / schemes which adequately correspond to the needs of our customers. White listed funds are selected based on various proprietary models that are used for intense quantitative analysis. These funds help our clients build a long-term portfolio and in achieving long-term financial goals.

Technology is a potent weapon

For consistency in the manner in which our Relationship Managers identify customer needs and suggest suitable solutions, we extensively leverage technology to support our sales process. Our indigenously developed systems like Wealth Management System, Financial Planning System and Customer Relationship Management System have been built basis customer insights. We constantly look at evolving these systems to address sales process requirements arising out of dynamically changing market conditions and customer needs. We therefore treat technology as a vital ally in executing our philosophy of customer need centricity in a structured and uniform fashion.

Sharing the knowledge

We frequently organise wealth management events and investment seminars, where you can interact with investment experts and fund managers. This provides us a platform to know and understand the market and economic developments and trends.